Viator: Powering 400,000+ Experiences Around the Globe

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Discover how Viator became the world’s go-to platform for in-destination experiences. Viator is transforming how travelers discover and book more than 400,000 unique activities worldwide. In this episode, Laurel Greatrix, Viator’s VP of Marketing, takes us behind the scenes of this powerhouse and its rapid rise.

Laurel reveals how Viator’s acquisition by TripAdvisor turned into one of the industry’s most successful partnerships, blending TripAdvisor’s massive audience with Viator’s unmatched supply network and fueling a staggering 200% growth in the first year of post-pandemic recovery.

We also dive into eye-opening insights, like why 80% of experience bookings still happen offline, the decade-long surge of food tours, the lasting appeal of outdoor adventures, and how AI is reshaping the traveler journey. Laurel offers a forward-looking view on India as the next major growth market and the rising demand for authenticity — balancing mainstream attractions with the niche, personalized moments that make trips unforgettable.

Whether you’re a travel professional, an experience provider, or simply passionate about discovering the world in meaningful ways, this conversation delivers a rare inside look at how technology is rewriting the future of travel experiences. For more information on Viator, please visit viator.com.

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🔥 Special Thanks to our Season 6 Title Sponsors for their Support: Holafly, Propellic, PayCompass, Kaptio, Civitatis and WeRoad

The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds.

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