Laura Gent Felker

Laura Gent Felker, GTM Analytics Lead at MongoDB, Omar Khawaja, CDAO at Givaudan, and Tiffany Perkins-Munn, Managing Director at JPMorgan Chase, dive into scaling analytics adoption. They share insights on the financial and cultural challenges organizations face in leveraging data effectively. The trio emphasizes the role of storytelling in data communication and fostering a data-driven culture. They discuss change management strategies, the importance of process and literacy, and how to overcome scaling challenges for successful analytics integration.

Laura Gent Felker, Director of Data Insights and Scalability at Salesforce, shares her decade-long journey in building data teams at the company. She emphasizes the need for a learning culture and the balance between tackling urgent projects and long-term strategies. Laura discusses creating aligned communication with leaders to drive value and highlights innovative approaches like hackathons. She also explores the importance of collaboration, skill development, and data literacy in fostering an effective data culture.