DataFramed #194 [Radar Recap] Scaling Data ROI: Driving Analytics Adoption Within Your Organization with Laura Gent Felker, Omar Khawaja and Tiffany Perkins-Munn
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Apr 4, 2024 Laura Gent Felker, GTM Analytics Lead at MongoDB, Omar Khawaja, CDAO at Givaudan, and Tiffany Perkins-Munn, Managing Director at JPMorgan Chase, dive into scaling analytics adoption. They share insights on the financial and cultural challenges organizations face in leveraging data effectively. The trio emphasizes the role of storytelling in data communication and fostering a data-driven culture. They discuss change management strategies, the importance of process and literacy, and how to overcome scaling challenges for successful analytics integration.
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ROI Beyond Revenue
- Consider value metrics beyond revenue like cost reduction, operational efficiency, and customer experience.
- Data initiatives should also focus on improving internal decision-making speed and quality.
Prioritize Process
- Go beyond tools and prioritize process improvement in data initiatives.
- Identify bottlenecks in your data supply chain for faster, more efficient data and metrics.
People-Centric Approach
- Understand the needs and jobs of individuals across the organization before discussing tools.
- People are the key pillar; consider their varying access to technology and data literacy.