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DataFramed

#194 [Radar Recap] Scaling Data ROI: Driving Analytics Adoption Within Your Organization with Laura Gent Felker, Omar Khawaja and Tiffany Perkins-Munn

Apr 4, 2024
Laura Gent Felker, Tiffany Perkins-Munn, and Omar Khawaja delve into scaling data analytics adoption in organizations. They discuss change management strategies, driving culture change around analytics tooling, and enhancing communication between technical and non-technical employees through storytelling and workshops. The podcast also explores cultural transformation for data-driven decision-making and balancing human judgment with data analytics.
40:51

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Quick takeaways

  • Data leaders play a crucial role in driving a culture change around analytics tooling within organizations.
  • Enhancing data capabilities requires process efficiency, data quality, skills development, and people involvement.

Deep dives

Return on Investment for Data Initiatives

Using data and analytics to achieve specific business goals beyond revenue growth is crucial. Metrics such as reducing costs, improving operational efficiencies, optimizing processes, and enhancing customer experience contribute to overall value. Additionally, focusing on risk management, fraud detection, compliance, and customer trust through data and analytics adds significant value.

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