Laura Cooper

In this discussion, Laura Cooper, a WSJ reporter specializing in the soda industry, reveals how Pepsi is struggling to reclaim its status from Dr Pepper. She highlights the brand's intriguing evolution, focusing on the new beverage chief, Ram Krishnan's efforts to pivot back to drinks after years of prioritizing snacks. The conversation touches on the historical rivalry with Coca-Cola, innovative marketing strategies aimed at younger consumers, and Pepsi's acquisition of Poppi to appeal to health-conscious drinkers. Will Pepsi's comeback strategy pay off?

Laura Cooper, a WSJ reporter covering the beverage industry, dives into the ongoing battle to limit soda purchases in food stamp programs. She discusses Arkansas’ pioneering plan, which aims to tackle obesity by banning sugary drinks from SNAP. Beverage giants like Coca-Cola and PepsiCo are feeling the heat and are adjusting their strategies accordingly. The conversation raises important questions about public health, consumer choices, and the political maneuvers at play. Tune in to learn about the potential impact on health and the industry.