LaRussell

LaRussell, an independent rapper from Vallejo and founder of Good Compenny, shares his journey from local backyard concerts to a rising star in hip hop. Celebrated for his innovative approach to music, he discusses leaving empty, his collaborative efforts with his collective, and the significance of community engagement. He introduces a unique offer-based ticketing system for fans and reflects on personal challenges while showcasing his artistic evolution. LaRussell's heartfelt performance captivates, highlighting resilience and connection through music.

LaRussell, an artist and founder of Good Compenny, is redefining hip hop in the Bay Area with his independent spirit and community focus. He shares his journey from Vallejo, discussing the importance of local roots and collaboration among artists. LaRussell highlights an innovative ticketing system aimed at diversifying audiences and reflects on the emotional connection of live performances, including his Tiny Desk concert. The conversation flows into the resilience found in creativity during the pandemic, culminating in an energetic in-studio performance.

LaRussell, a prolific musician from Vallejo, California, sheds light on his independent journey and the creation of Good Compenny, a collective uplifting local artists. He shares heartwarming stories from his vibrant community and how these experiences shape his music. The conversation dives into the transformative power of a school anthem project, personal battles with addiction, and artistic evolution during the pandemic. With a dynamic live performance, LaRussell radiates energy, resilience, and gratitude, illustrating the deep connection between music and community.

Mag Rodriguez and LaRussell join the conversation, with Mag highlighting the EVEN platform's innovative approach to music sales. LaRussell shares his impressive $27,000 revenue in 24 hours from his album release. They discuss the limitations of traditional streaming, emphasizing that artists can benefit significantly by selling directly to fans. The 'Pay What You Want' model and the rising Afrobeats market are also explored, showcasing how artists can reclaim lost revenue and build closer relationships with their audience.

LaRussell, a self-made multi-million dollar artist, shares insights on independent music success. Topics include touring with T-Pain, embracing collaboration, branding for artists, selling royalties to fans, and unique career strategies. The podcast also features light-hearted banter and humorous anecdotes.