Bullseye with Jesse Thorn LaRussell
Jan 9, 2026
This week, LaRussell, a prolific Bay Area rapper and independent artist, joins the conversation. He shares insights about throwing memorable backyard shows featuring artists like Juvenile and how he turned viral moments into business savvy. LaRussell discusses his journey from juggling multiple jobs to fully committing to music, the joyfulness of Bay Area hip-hop, and his collaboration with Lil Jon. He reflects on the challenges of being an independent artist and plans for long-term success while staying true to his roots.
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Vallejo Roots And DIY Beginnings
- LaRussell grew up in Vallejo, a melting pot of Bay Area cultures that shaped his musical identity.
- He sold his first shows and merch by hand from his mom's garage and learned DIY distribution early on.
Let Results Build Your Confidence
- Build confidence by releasing work and measuring real-world results from audiences.
- Use ticket sales and feedback as proof that you can commit to music full-time.
Bet On Yourself When The Timing's Right
- When offered stable employment, test your ability but prioritize chasing your creative dream if the odds align.
- LaRussell applied for a job during COVID but chose to bet on himself instead of taking the position.