Lars Nilsson

Lars Nilsson, VP of Global Sales Development at Snowflake, shares his insights on nurturing young talent, the origins and success of Cloudera's account-based sales development method, the power of personalization, creating a lasting impression, and what to look for when hiring a BDR.

Lars Nilsson, VP Sales Development from Snowflake, discusses key insights on building sales teams and effective storytelling in lead generation. He highlights the importance of hiring hungry SDRs and providing strong training and peer support. The conversation also dives into the transition from SDR to AE, different sales motions for founders, and the significance of storytelling in sales development.