Lars Nilsson
Founder and CEO of SalesSource and former VP of Global Sales Development at Snowflake. He is considered one of the masters of sales development and inside sales.
Top 3 podcasts with Lars Nilsson
Ranked by the Snipd community
8 snips
May 2, 2025 • 1h
Setting up Successful B2B SaaS Sales Development Orgs with Lars Nilsson - Ep 53
Lars Nilsson, Founder and CEO of SalesSource and former VP of Global Sales Development at Snowflake, shares his expertise in B2B sales development. He discusses the evolution of sales strategies in SaaS, highlighting the need for empowerment and recognition of Sales Development Representatives. Lars also explores the emerging role of go-to-market engineers and the innovative use of AI in sales training. The conversation underscores the importance of continuous learning and effective marketing strategies for boosting revenue and improving customer interactions.
Aug 18, 2023 • 46min
GTM 56: The Pioneer of Account Based Sales Development with Lars Nilsson *Revisited Bonus Episode*
Lars Nilsson, VP of Global Sales Development at Snowflake, shares his insights on nurturing young talent, the origins and success of Cloudera's account-based sales development method, the power of personalization, creating a lasting impression, and what to look for when hiring a BDR.
Jul 14, 2022 • 57min
Office Hours with Tomasz Tunguz & Lars Nilsson
Lars Nilsson, VP Sales Development from Snowflake, discusses key insights on building sales teams and effective storytelling in lead generation. He highlights the importance of hiring hungry SDRs and providing strong training and peer support. The conversation also dives into the transition from SDR to AE, different sales motions for founders, and the significance of storytelling in sales development.
