Join Dr. Lara Devgan, a leading New York City plastic surgeon known for her innovative facial balancing techniques and skincare line. She discusses how her branding approach transcends social media fads. Discover the importance of authenticity in building a brand and how strategic partnerships, like her collaboration with a smoothie chain, can significantly enhance visibility. Dr. Devgan offers invaluable insights into creating memorable branded experiences that can future-proof any professional's practice.

Dr. Lara Devgan, a Manhattan-based cosmetic surgeon, joins the podcast to discuss treating dark circles, undereye bags, and wrinkles. They explore non-surgical and surgical options, including tear trough augmentation and blepharoplasty. They also touch on the evolution of plastic surgery and the dangers of using plasma pens.