Lacie Geary

Lacie Geary and Brian Sakansky, top-performing growth strategists at Common Thread Collective, dive into the intricacies of precise forecasting for client growth. They discuss the delicate balance between efficiency and volume while utilizing tools like the Spend aMER Model. The duo shares how real-time signals influence media allocation and the impact of historical data on acquisition metrics. They also emphasize effective inventory management, shedding light on the role of data-driven decisions in enhancing brand strategies and achieving profitability.