Nuri Cankaya, VP of AI Marketing at Intel, brings a wealth of experience from Microsoft, while La Tiffaney Santucci, also from Intel, specializes in edge AI. They delve into the integration of AI in marketing analytics, transforming data analysis and customer predictions. The discussion highlights the importance of privacy, ethical considerations, and the hybrid use of cloud and edge computing. They also touch on the distinct emergence of AI engineering as a profession and how Intel is fostering innovation with tools like OpenVINO and partnerships in the AI space.