[AI and the Modern Data Stack] #184 Accelerating AI Workflows with Nuri Cankaya, VP of AI Marketing & La Tiffaney Santucci, AI Marketing Director at Intel

Feb 22, 2024

Nuri Cankaya, VP of AI Marketing at Intel, brings a wealth of experience from Microsoft, while La Tiffaney Santucci, also from Intel, specializes in edge AI. They delve into the integration of AI in marketing analytics, transforming data analysis and customer predictions. The discussion highlights the importance of privacy, ethical considerations, and the hybrid use of cloud and edge computing. They also touch on the distinct emergence of AI engineering as a profession and how Intel is fostering innovation with tools like OpenVINO and partnerships in the AI space.

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INSIGHT

AI-Driven Marketing

AI is profoundly impacting marketing analytics, enabling deeper customer behavior analysis and trend prediction.
This allows marketers to anticipate customer needs and personalize marketing tactics effectively.

INSIGHT

AI Product Integration

Companies are actively integrating AI into their products, primarily through customer service chatbots.
AI is also finding vertical-specific applications in healthcare, retail, and automotive, like self-driving cars.

ADVICE

AI Workflow

Define a clear business problem before implementing AI solutions. Focus on outcomes like increased revenue, cost savings, or financial protection.
Data preparation and model selection are crucial initial steps in the AI workflow.

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We’ve heard so much about the value and capabilities of generative AI over the past year, and we’ve all become accustomed to the chat interfaces of our preferred models. One of the main concerns many of us have had has been privacy. Is OpenAI keeping the data and information I give to ChatGPT secure? One of the touted solutions to this problem is running LLMs locally on your own machine, but with the hardware cost that comes with it, running LLMs locally has not been possible for many of us. That might now be starting to change.

Nuri Canyaka is VP of AI Marketing at Intel. Prior to Intel, Nuri spent 16 years at Microsoft, starting out as a Technical Evangelist, and leaving the organization as the Senior Director of Product Marketing. He ran the GTM team that helped generate adoption of GPT in Microsoft Azure products.

La Tiffaney Santucci is Intel’s AI Marketing Director, specializing in their Edge and Client products. La Tiffaney has spent over a decade at Intel, focussing on partnerships with Dell, Google Amazon and Microsoft.

In the episode, Richie, Nuri and La Tiffaney explore AI’s impact on marketing analytics, the adoptions of AI in the enterprise, how AI is being integrated into existing products, the workflow for implementing AI into business processes and the challenges that come with it, the importance of edge AI for instant decision-making in uses-cases like self-driving cars, the emergence of AI engineering as a distinct field of work, the democratization of AI, what the state of AGI might look like in the near future and much more.

About the AI and the Modern Data Stack DataFramed Series

This week we’re releasing 4 episodes focused on how AI is changing the modern data stack and the analytics profession at large. The modern data stack is often an ambiguous and all-encompassing term, so we intentionally wanted to cover the impact of AI on the modern data stack from different angles. Here’s what you can expect:

Why the Future of AI in Data will be Weird with Benn Stancil, CTO at Mode & Field CTO at ThoughtSpot — Covering how AI will change analytics workflows and tools
How Databricks is Transforming Data Warehousing and AI with Ari Kaplan, Head Evangelist & Robin Sutara, Field CTO at Databricks — Covering Databricks, data intelligence and how AI tools are changing data democratization
Adding AI to the Data Warehouse with Sridhar Ramaswamy, CEO at Snowflake — Covering Snowflake and its uses, how generative AI is changing the attitudes of leaders towards data, and how to improve your data management
Accelerating AI Workflows with Nuri Cankaya, VP of AI Marketing & La Tiffaney Santucci, AI Marketing Director at Intel — Covering AI’s impact on marketing analytics, how AI is being integrated into existing products, and the democratization of AI

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