

[AI and the Modern Data Stack] #184 Accelerating AI Workflows with Nuri Cankaya, VP of AI Marketing & La Tiffaney Santucci, AI Marketing Director at Intel
Feb 22, 2024
Nuri Cankaya, VP of AI Marketing at Intel, brings a wealth of experience from Microsoft, while La Tiffaney Santucci, also from Intel, specializes in edge AI. They delve into the integration of AI in marketing analytics, transforming data analysis and customer predictions. The discussion highlights the importance of privacy, ethical considerations, and the hybrid use of cloud and edge computing. They also touch on the distinct emergence of AI engineering as a profession and how Intel is fostering innovation with tools like OpenVINO and partnerships in the AI space.
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Episode notes
AI-Driven Marketing
- AI is profoundly impacting marketing analytics, enabling deeper customer behavior analysis and trend prediction.
- This allows marketers to anticipate customer needs and personalize marketing tactics effectively.
AI Product Integration
- Companies are actively integrating AI into their products, primarily through customer service chatbots.
- AI is also finding vertical-specific applications in healthcare, retail, and automotive, like self-driving cars.
AI Workflow
- Define a clear business problem before implementing AI solutions. Focus on outcomes like increased revenue, cost savings, or financial protection.
- Data preparation and model selection are crucial initial steps in the AI workflow.