Kyle Winterbottom

Kyle Winterbottom, founder of Orbition, shares his unique approach to recruitment, focusing on community building over outbound sales. He discusses the creation of a global network of 1,500+ Chief Data Officers, emphasizing trust and credibility as key sales drivers. Winterbottom dives into monetizing engaged audiences and the challenges of scaling a business reliant on inbound revenue. He also highlights how his brand, Driven By Data, has not only attracted clients but has also positioned his company as a potential acquisition target.

Kyle Winterbottom, Founder & CEO of Orbition and named one of Data IQ’s 100 Most Influential People in Data 2022, discusses talent strategies for data teams. He emphasizes how to attract top talent by articulating team value and creating an appealing employer brand. Winterbottom shares insights on fundamental recruitment skills, the importance of flexible work arrangements for retention, and the role of upskilling in a competitive market. He also highlights the disconnect between data leaders and business strategies, urging cultural shifts for successful data adoption.

Kyle Winterbottom, CEO of Orbition, discusses the scarcity of CDO roles and the struggle to define the role. The podcast also explores LED sign troubles, the disparity in job applicants for technical and leadership roles, the shift from data science to data engineering, building a data analytics culture, integrating product management into data management, and the short tenure of CDOs.