Kyle Rushton-McGregor
Director at KRM Digital Marketing who supports organisations with GA4 setup, tracking and training, specialising in event modelling and content grouping for SEO insights.
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Nov 5, 2025 • 48min
How does GA4 help drive SEO strategy?
Join SEO experts Jonathan Moore, Kyle Rushton-McGregor, and Priya Verma as they dive into the transformative power of GA4 for SEO strategy. Jonathan shares how GA4 serves as his diagnostic starting point, revealing user journeys that inform internal linking and content priorities. Kyle stresses the importance of aligning GA4 setup with business goals, while Priya highlights how BigQuery enhances data analysis and insights. Together, they explore event models, custom metrics, and effective reporting strategies that elevate SEO efforts.
