The Majestic SEO Podcast How does GA4 help drive SEO strategy?
Nov 5, 2025
Join SEO experts Jonathan Moore, Kyle Rushton-McGregor, and Priya Verma as they dive into the transformative power of GA4 for SEO strategy. Jonathan shares how GA4 serves as his diagnostic starting point, revealing user journeys that inform internal linking and content priorities. Kyle stresses the importance of aligning GA4 setup with business goals, while Priya highlights how BigQuery enhances data analysis and insights. Together, they explore event models, custom metrics, and effective reporting strategies that elevate SEO efforts.
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GA4 As The SEO Diagnostics Hub
- GA4 is ideal as the diagnostics starting point for any SEO strategy because it shows what happened and why.
- Jonathan Moore says diagnostics then guide measurable actions and prioritisation across channels.
Plan By Internal Vs External Factors
- Break future expectations into internal factors you control and external factors you must anticipate.
- Use that split to predict likely changes and to set realistic SEO priorities.
Track Micro Signals With Custom Events
- Use GA4's flexible event model (enhanced, recommended, custom) to capture bespoke on-page signals.
- Track micro-interactions like thumbs-up/thumbs-down to measure content quality and guide iterations.