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Krithika Muthukumar

She is currently the VP of Marketing at OpenAI and has held significant marketing roles at Stripe and Retool.

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Aug 1, 2024 • 1h 8min

Inside marketing at Stripe, OpenAI and Retool | Krithika Muthukumar (VP of Marketing at OpenAI, ex-Stripe, Retool, Dropbox, Google)

Krithika Muthukumar, VP of Marketing at OpenAI and former marketing leader at Stripe and Retool, shares her wealth of experience in tech marketing. She reveals Stripe's unique brand identity shaped through meaningful metrics and collaboration. Krithika discusses the importance of craftsmanship in branding and explains how marketing strategies must adapt to various business models. She also highlights personalized trade show engagements that drove Retool's brand awareness and offers invaluable advice for early marketing hires navigating their new roles.