Krithika Muthukumar, VP of Marketing at OpenAI and former marketing leader at Stripe and Retool, shares her wealth of experience in tech marketing. She reveals Stripe's unique brand identity shaped through meaningful metrics and collaboration. Krithika discusses the importance of craftsmanship in branding and explains how marketing strategies must adapt to various business models. She also highlights personalized trade show engagements that drove Retool's brand awareness and offers invaluable advice for early marketing hires navigating their new roles.