Kriston Sellier

Kriston Sellier, President and founder of Id8, a successful branding agency, shares her inspiring journey of transitioning from being fired to leading a thriving business. She discusses the importance of shifting from a freelancer mindset to a CEO role and the strategies that helped her grow, including building a coachable team instead of managing. Kriston emphasizes leveraging AI for productivity while maintaining human connections, and highlights the trend of larger organizations outsourcing marketing once again, creating new opportunities for agencies.