Kristi Scott

Kristi Scott, an email marketing expert who transitioned from cold-calling tech sales to nonprofit consulting, shares her authentic sales insights. She reveals how she abandoned pushy tactics and embraced genuine strategies that reflect nonprofit values. Discover the power of niching down, utilizing workshops for lead generation, and building trust with clients through effective email marketing. Kristi emphasizes community connections and transparency in business, highlighting the journey behind the polished facade of success.