Kristen Kelly

Kristen Kelly, Director of Operations at Parakeeto with 20 years of agency experience, shares her passion for operational leadership. She discusses the challenges of integrating complex data sets and the harsh realities of fragmented reporting systems. Kristen highlights the misconception that automation can solve all data issues and the need for human oversight. They also tackle the importance of aligning metrics across teams for better decision-making and the financial implications of effective data management.