The Agency Profit Podcast
Why Managing Ops Data is so Damn Hard... , With Kristen Kelly
Dec 4, 2024
Kristen Kelly, Director of Operations at Parakeeto with 20 years of agency experience, shares her passion for operational leadership. She discusses the challenges of integrating complex data sets and the harsh realities of fragmented reporting systems. Kristen highlights the misconception that automation can solve all data issues and the need for human oversight. They also tackle the importance of aligning metrics across teams for better decision-making and the financial implications of effective data management.
35:41
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Quick takeaways
- Effective operations management in agencies hinges on structured data collection to drive insightful decision-making and enhance profitability.
- Collaboration between finance and operations teams is essential to align financial metrics with operational realities, promoting better agency performance.
Deep dives
The Role of Operations in Agencies
Operations is a complex and multifaceted role in agencies, as it requires a blend of analytical skills and leadership qualities. Operators often find themselves responsible for connecting various aspects of the business, such as daily operations and financial outcomes, while also addressing situational challenges. This involves developing a deep understanding of the intricacies of both project management and finance, as operators must provide insights that support strategic decisions about hiring, budgeting, and overall profitability. The challenging nature of this role requires operators to become adept at managing data and communicating its complexities clearly to executive teams.
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