Kristen Berman

Kristen Berman, a behavioral scientist and founder of Live Near Friends, and Phil Levin, co-founder of the same community, explore their unconventional relationship journey that blossomed from friendship. They reveal quirky social experiments they conducted to navigate attraction and emotional connections. The duo emphasizes the significance of designing environments for success, the importance of shared values, and how thoughtful co-living fosters fulfilling lives. Their insights redefine commitment and the dynamics of emotional support in modern relationships.

Kristen Berman, Co-founder of Irrational Labs, discusses why people behave irrationally with money. She highlights the importance of one-time decisions, simplifying decision-making, and pre-committing to financial goals. Kristen also explains the value of measuring process over outcomes and using accountability partners. She introduces the Three Bs - Behavior, Barriers, and Benefits, for better financial habits. The podcast explores strategies to automate behavior change, decrease friction in spending behavior, and finding the balance between simplifying and optimizing.

Kristen Berman, Co-Founder of Irrational Labs, discusses the psychology of decision-making in product design and the challenges of user onboarding. Topics include balancing friction and value, context in behavior shaping, and strategies for getting customers out of their status quo. Key takeaways: traditional research limitations, importance of first-day onboarding, and the role of environment in user behavior.

Kristen Berman, co-founder of Irrational Labs, shares her expertise in behavioral economics and its impact on consumer decisions. She discusses fascinating pricing strategies, including the Good-Better-Best model and the decoy effect, demonstrating how psychology shapes purchasing behavior. Kristen highlights the challenges of pricing innovative products without reference points and emphasizes the significance of anchoring in consumer perception. Listeners gain practical insights on simplifying choices to avoid decision paralysis and effective techniques to optimize their pricing strategies.

Kristen Berman, CEO of Irrational Labs, discusses applying behavioral science in product design and user engagement, using examples from Credit Karma and Google. Topics include understanding user psychology, activating and engaging users, the impact of habits on engagement, and the future of behavioral science in product development.