Kriss Thakrar

Kriss Thakrar, an analyst at MIDiA Research, shares valuable insights into the music industry's evolving landscape. He discusses the impact of Spotify on musicians and raises ethical concerns about fake artists and AI-generated music. The conversation highlights the recent acquisition of Downtown Music Holdings by Virgin Music Group, examining its potential effects on independent artists. Thakrar also critiques outdated promotion strategies, advocating for authentic engagement as crucial in navigating the competitive market.