Your Morning Coffee Podcast Episode 228
Dec 23, 2024
Kriss Thakrar, an analyst at MIDiA Research, shares valuable insights into the music industry's evolving landscape. He discusses the impact of Spotify on musicians and raises ethical concerns about fake artists and AI-generated music. The conversation highlights the recent acquisition of Downtown Music Holdings by Virgin Music Group, examining its potential effects on independent artists. Thakrar also critiques outdated promotion strategies, advocating for authentic engagement as crucial in navigating the competitive market.
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Episode notes
Spotify's Plot Against Musicians
- Spotify's internal "Perfect Fit Content" program prioritizes cheaper music.
- This allegedly replaces independent artists' work with stock music on playlists.
Targeted Genres
- Spotify targeted genres like ambient, classical, and jazz for "Perfect Fit Content."
- They assumed listeners wouldn't notice the difference between real and stock music.
Downtown's Unicorn Status
- Downtown Music Holdings sold its owned song copyrights to Concord in 2021.
- Universal is now acquiring the remaining services business, creating a "unicorn."
