Krishnan Menon

Marketing and customer experience leader with over 26 years across APAC and global markets, former senior agency and client-side executive and current distinguished fellow at Nanyang Business School, speaking about branding, commerce and consumer behaviour in Asia.

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Jan 11, 2026 • 44min

Is Asia Really Leapfrogging the West? Breaking the Myth: Krishnan Menon

In this discussion, Krishnan Menon, a seasoned marketing leader with over 26 years in global markets, challenges the notion that Asia has truly leapfrogged the West in branding and commerce. He delves into cultural factors driving faster adoption and the pitfalls of confusing sales growth with brand loyalty. The importance of differentiation in an AI-driven landscape is highlighted, alongside predictions for 2026 about meaningful partnerships with creators. Krishnan emphasizes consumer-defined branding and the need for brands to build authentic experiences.

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