Is Asia Really Leapfrogging the West? Breaking the Myth: Krishnan Menon

Happy 2026!  Has Asia really leapfrogged the West, or is this just a hyped up myth?

In this episode, we discuss the evolving landscape of branding and marketing, particularly the leapfrogging of Asia over the West. Joined by marketing consultant and APAC agency leader, Krishnan Menon, we explore the implications of consumer behavior, the role of AI in branding, and the importance of differentiation in a saturated market. The conversation also touches on predictions for 2026, emphasizing the need for brands to adapt to changing consumer expectations and the significance of building meaningful connections with audiences.

Takeaways:
1. Asia has leapfrogged the West in marketing and commerce, but you may not see it.
2. Cultural transformation happens from the edges, not the center.
3. Sales growth is often confused with brand growth.
4. Brands need to invest in building experiences, not just products.
5. Longevity in branding may not be as relevant anymore.
6. Consumer behavior is rapidly changing with technology.
7. Differentiation is key for brands to stand out.
8. The future of branding will involve meaningful partnerships with creators.
9. Brands must live up to their values to succeed.
10. The consumer ultimately decides what a brand is.

Krishnan on Linkedin: https://www.linkedin.com/in/menonk/

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