Kris Tait

Kris Tait, US Managing Director of Croud, shares his insights into the rapidly evolving world of performance marketing. He discusses the critical mistake many marketers make by overlooking brand awareness. Kris emphasizes the need to blend short-term metrics with long-term strategies for sustainable growth. He highlights the importance of first-party data in navigating privacy regulations and warns that while AI will complicate marketing, it won't diminish its value. The conversation reveals how to maintain human engagement in an increasingly automated landscape.