Kris Tait joins us to discuss the vast world of digital performance marketing and how automation, data, and optimization play an important role.In this episode you will learn: What is performance marketing? [3:29] How can advertisers take advantage of these tactics? [13:04] The importance of quality data in performance marketing [20:19] Human value performance marketing [25:30] How does Croud optimize? [29:05] What are the best KPIs in this industry? [34:02] Roles available at Croud now [39:11] Typical tools at Croud [42:43] What clients work best for Croud? [48:56] Additional materials: www.superdatascience.com/481

Kris Tait, US Managing Director of Croud, shares his insights into the rapidly evolving world of performance marketing. He discusses the critical mistake many marketers make by overlooking brand awareness. Kris emphasizes the need to blend short-term metrics with long-term strategies for sustainable growth. He highlights the importance of first-party data in navigating privacy regulations and warns that while AI will complicate marketing, it won't diminish its value. The conversation reveals how to maintain human engagement in an increasingly automated landscape.