Kris Bohm

Kris Bohm, founder of Distillery Now Consulting, shares his expertise on valuing whiskey companies. He discusses how to assess case volumes, the significance of aging whiskey, and the value of brand recognition in the marketplace. Kris delves into the complexities of equipment valuation versus brand value and highlights factors like consumer demand and production capacity that can affect a distillery's worth. He also touches on the roadblocks that can derail deals, providing insights into the intriguing world of mergers and acquisitions in the whiskey industry.