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Kraig Swensrud
Founder & CEO of Qualified, a pipe gen platform; previously founded GetFeedback (acquired by SurveyMonkey) and served as CMO of Salesforce.
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Jan 28, 2025
• 56min
GTM 131: Being CMO Under Marc Benioff of Salesforce, the Innovator's Dilemma and AI SDRs
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Kraig Swensrud, Founder & CEO of Qualified and former CMO of Salesforce, shares insights from his entrepreneurial journey. He discusses how SaaS and AI disrupt markets and reshaping pricing strategies. Kraig emphasizes customer obsession as vital for startup growth and addresses the risks of hasty hiring practices. He also delves into the role of AI in transforming business dynamics and the importance of effective frameworks like V2MOM for team alignment. A thought-provoking conversation for tech enthusiasts!
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