Kostas Ketselidis

In this engaging discussion, Kostas Ketselidis, founder of Uplodio and creator of the AI agent Amy, shares insights into how AI is revolutionizing influencer marketing. He explains how Amy automates the entire campaign process, from creator discovery to negotiations, streamlining efforts for brands. Kostas reflects on real-world applications and the tailored workflows that enhance marketing efficiency. He also addresses the future of AI in the workforce, emphasizing the balance between automation and human oversight in marketing teams.