AI Agents Podcast AI Influencer Workflow Revolution with Kostas Ketselidis Uplodio Founder Exposed | EP93
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Oct 29, 2025 In this engaging discussion, Kostas Ketselidis, founder of Uplodio and creator of the AI agent Amy, shares insights into how AI is revolutionizing influencer marketing. He explains how Amy automates the entire campaign process, from creator discovery to negotiations, streamlining efforts for brands. Kostas reflects on real-world applications and the tailored workflows that enhance marketing efficiency. He also addresses the future of AI in the workforce, emphasizing the balance between automation and human oversight in marketing teams.
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Manual Bottlenecks Limit Influencer Scale
- Influencer marketing bottlenecks are primarily manual communication and negotiation tasks that limit scale.
- Uplodio's agent automates discovery, outreach, negotiation, and onboarding to remove that cap.
Fast Turnaround Case Study
- Uplodio ran a hands-off campaign for Sivable and onboarded 25 creators in about ten days.
- The client only reviewed and accepted creators while Amy handled discovery and outreach.
Prefer Subscription Agents Over Agencies
- Prefer subscription-based AI agents over commission-based agencies to reduce fees and speed time-to-market.
- Use agents to launch campaigns in days instead of weeks and avoid managing multiple regional agencies.