Kortney Harmon, Director of Industry Relations & Podcast Host at Crelate, and Katie Jones, Senior Content Marketing Manager specializing in content architecture, dive into the intricacies of building a successful B2B content team. They discuss their unique content strategy that focuses on nurturing relationships and building trust with potential buyers. The duo highlights the importance of personal branding on LinkedIn, the balance between authenticity and competitive research, and how genuine connections can drive engagement in a digital landscape.