95% Content
An elite B2B content team case study
Jul 26, 2024
Kortney Harmon, Director of Industry Relations & Podcast Host at Crelate, and Katie Jones, Senior Content Marketing Manager specializing in content architecture, dive into the intricacies of building a successful B2B content team. They discuss their unique content strategy that focuses on nurturing relationships and building trust with potential buyers. The duo highlights the importance of personal branding on LinkedIn, the balance between authenticity and competitive research, and how genuine connections can drive engagement in a digital landscape.
48:34
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Quick takeaways
- Prioritizing trust-building content for the 95% of potential buyers not actively seeking solutions is essential for fostering long-term relationships.
- An integrated approach combining outbound and inbound strategies effectively enhances customer acquisition and builds stronger connections with potential leads.
Deep dives
The Importance of Persistence in Content Creation
Many podcasts struggle to gain traction and ultimately give up after six months. It is emphasized that persistence and adaptation are vital for success, as early challenges can often lead to stagnation if not addressed. By continually iterating and refining their approach, the team has achieved notable success in their content efforts. This commitment to long-term engagement is crucial for building a loyal audience and generating meaningful connections with potential buyers.
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