Kirsty Visman

Kirsty Visman, owner and managing director of Superdream with nearly 20 years in PR, shares insights on maintaining creativity in communications. She emphasizes collaboration as key to problem-solving and overcoming budget constraints. Kirsty discusses the shift towards decentralized media platforms and the rising importance of personalized approaches over mass press releases. She also dives into the role of AI in trendspotting while stressing the need for balancing data with creativity, making this a must-listen for PR professionals.