Less Chatter, More Matter: The Communications Podcast #106 How to stay creative in PR and communications (ft. Kirsty Visman)
Feb 19, 2025
Kirsty Visman, owner and managing director of Superdream with nearly 20 years in PR, shares insights on maintaining creativity in communications. She emphasizes collaboration as key to problem-solving and overcoming budget constraints. Kirsty discusses the shift towards decentralized media platforms and the rising importance of personalized approaches over mass press releases. She also dives into the role of AI in trendspotting while stressing the need for balancing data with creativity, making this a must-listen for PR professionals.
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Episode notes
Collaboration for Creativity
- Collaborate with your team to generate creative solutions.
- Bring challenges to your team and brainstorm together.
Creativity as a Mindset
- Creativity in PR is a mindset, not just artistic talent.
- Focus on concepts, ideas, and audience impact.
Foster Care Campaign Success
- Superdream's foster care campaign used hidden cameras to highlight the need for foster carers.
- With a small budget, the campaign gained international media coverage and increased foster care applications.