Kirsty McGregor
Executive European editor
Best podcasts with Kirsty McGregor
Ranked by the Snipd community
May 18, 2024 • 25min
Gen Z's purchase journey and the future of TikTok Shop
Guests Kirsty McGregor and Michelle Miller discuss Gen Z's shopping habits and the future of TikTok Shop on the podcast. Topics include Gen Z's shopping journey, TikTok's influence on product research, brand engagement through user-generated content, marketing strategies on TikTok Shop, and the success of inspirational marketing on young audiences.
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