Kirk Olson, owner of Mike's Fencing in Indiana, shares his entrepreneurial journey and the challenges of acquiring a business. He discusses navigating tough negotiations and the complexities of financing, including integrating real estate into deals. Kirk reflects on the impact of culture and cash flow management after taking over the fencing business. He introduces digital tools like CRM to enhance operations and talks about adapting marketing strategies for growth in a shifting market. His insights offer valuable lessons for aspiring business owners.