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Kirk McDonald

CEO of Sundial Media Group, a holding company for brands like Essence magazine, Afropunk festival, and Refinery29. He offers insights into the impact of DEI shifts on diverse media.

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Feb 18, 2025 • 50min

How Sundial Media Group CEO Kirk McDonald is navigating the DEI backlash

Kirk McDonald, CEO of Sundial Media Group, shares his expert insights on the shifting landscape of Diversity, Equity, and Inclusion (DEI) in media. He discusses the pushback against DEI initiatives and its effects on multicultural brands like Essence and Refinery29. McDonald highlights the complexities of managing DEI budgets amidst societal debates and the impact on ad effectiveness. He also reflects on the rise of YouTube on TVs and the critical need for companies to maintain genuine connections with diverse audiences. A thought-provoking dive into a crucial industry topic!