Kirk McDonald, CEO of Sundial Media Group, shares his expert insights on the shifting landscape of Diversity, Equity, and Inclusion (DEI) in media. He discusses the pushback against DEI initiatives and its effects on multicultural brands like Essence and Refinery29. McDonald highlights the complexities of managing DEI budgets amidst societal debates and the impact on ad effectiveness. He also reflects on the rise of YouTube on TVs and the critical need for companies to maintain genuine connections with diverse audiences. A thought-provoking dive into a crucial industry topic!