Kimberley Waldron

In this engaging discussion, Kimberley Waldron, founder of Started and a fintech PR expert, highlights the critical role of communication in fintech. She argues that poor messaging, rather than tech failures, poses the biggest barrier to adoption. Kimberley emphasizes the need for authentic, human-centered communication to build trust, especially in economic uncertainty. She shares insights on focusing on end-user benefits instead of industry jargon and the importance of humanizing fintech narratives to connect and resonate.