Tech Talks The Truth About Communications And FinTech: Trust is the Only Feature That Scales
Oct 27, 2025
In this engaging discussion, Kimberley Waldron, founder of Started and a fintech PR expert, highlights the critical role of communication in fintech. She argues that poor messaging, rather than tech failures, poses the biggest barrier to adoption. Kimberley emphasizes the need for authentic, human-centered communication to build trust, especially in economic uncertainty. She shares insights on focusing on end-user benefits instead of industry jargon and the importance of humanizing fintech narratives to connect and resonate.
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Communication, Not Tech, Blocks Adoption
- Fintech innovation often stalls when it hits a communication wall rather than a tech failure.
- If people can't understand a product, they won't adopt it and may distrust the brand.
Position Features As Emotional Benefits
- People adopt fintech when it makes them feel safer or gives protective value, not because it's novel.
- Position products around the emotional and practical benefits users experience, like fraud protection or budgeting.
Design PR For Busy Founders
- Tailor onboarding and engagement to busy founding teams to deliver PR value quickly.
- Be specific about services, measurement, and the niche you serve to compete with larger marketing functions.