Kimber Maderazzo

Kimber Maderazzo, a marketing professor at Pepperdine and former leader at Proactiv and L'Oréal, shares her insights on beauty M&A trends. She reflects on the booming billion-dollar deals of 2025 and forecasts a strategic shift for 2026. Kimber emphasizes the rising importance of community over influencers, the increasing expectation for 'clean' products, and the role of AI in consumer decision-making. She highlights emerging consumer bases like Gen Z, while warning of potential pitfalls in marketing to younger audiences.