In this insightful discussion, Kim Jones, Managing Director at Ursus Security Consulting and former US Army Intel officer, rethinks identity in the cybersecurity landscape. He emphasizes the necessity of Identity 3.0 to combat the growing issue of stolen credentials. Kim explores the complexities of identity verification in digital communication, highlighting the challenges of remote interactions. He advocates for bi-directional identity principles, addressing the inadequacies of traditional methods while proposing new strategies for enhancing digital security.