Kevin Gibbons

In this engaging discussion, Kevin Gibbons, the founding director of Re:signal, shares insights on how AI is revolutionizing SEO practices. He highlights the necessity for agencies to adapt strategies amidst the rapidly changing landscape and explains the balance between AI and human expertise. Kevin also touches on the importance of understanding user behavior, the role of account managers in navigating AI complexities, and the proactive measures agencies must take for long-term client success. Tune in for practical tips and a forward-thinking perspective!