Creative Agency Account Manager Podcast The Impact of AI on SEO agencies, with Kevin Gibbons
9 snips
Mar 27, 2025 
In this engaging discussion, Kevin Gibbons, the founding director of Re:signal, shares insights on how AI is revolutionizing SEO practices. He highlights the necessity for agencies to adapt strategies amidst the rapidly changing landscape and explains the balance between AI and human expertise. Kevin also touches on the importance of understanding user behavior, the role of account managers in navigating AI complexities, and the proactive measures agencies must take for long-term client success. Tune in for practical tips and a forward-thinking perspective!
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Early AI Impact on SEO
- AI has minimally changed SEO agency roles so far but the impact is expected to grow significantly in years.
- Agencies and clients are still figuring out how AI will shape search and SEO strategies.
Diverse Search Platforms
- Search behaviour now spans multiple platforms beyond Google including AI-driven and social searches.
- SEO strategies should adapt to varied search types including AI, retail, and social channels.
Try AI Tools Yourself
- Challenge yourself to use AI tools like Perplexity to understand customer search behavior today.
- Early hands-on experimentation helps anticipate AI's role in future SEO strategies.