Kevin Coupe

Kevin Coupe, author and storytelling maestro at morningbeatnews.com, shares his retail insights in a lively discussion. He emphasizes three keys to winning shoppers: making them smile, making them hungry, and standing out from competitors. The conversation dives into pressing retail issues, including the effects of tariffs and inflation, and the rise of omnichannel strategies. Coupe also highlights changing trends among Hispanic shoppers and the critical need for retailers to innovate and differentiate themselves through engaging narratives.