Kantar Retail Sound Bites Episode 88: What's eating retail with Kevin Coupe
Jul 9, 2025
Kevin Coupe, author and storytelling maestro at morningbeatnews.com, shares his retail insights in a lively discussion. He emphasizes three keys to winning shoppers: making them smile, making them hungry, and standing out from competitors. The conversation dives into pressing retail issues, including the effects of tariffs and inflation, and the rise of omnichannel strategies. Coupe also highlights changing trends among Hispanic shoppers and the critical need for retailers to innovate and differentiate themselves through engaging narratives.
AI Snips
Chapters
Books
Transcript
Episode notes
Hispanic Shopper Online Shift
- Hispanic shoppers show a marked shift from in-store to online shopping due to broader environmental concerns.
- This trend is significant and requires retailers to rethink digital engagement and impulse purchase strategies.
Adaptation Drives Retail Relevance
- Continuous adaptation and differentiation keep retail media relevant and competitive.
- Retailers must evolve delivery and customer engagement methods to survive and thrive.
E-Commerce and Omnichannel Evolution
- E-commerce growth in grocery is driven by ingrained habits in younger generations expecting online options.
- Omnichannel is becoming irrelevant as customers blend online and in-store shopping fluidly.
