Kevin Brassler

Kevin Brassler, Checkbook's executive editor and researcher, dives into the world of Amazon's advertising practices. He reveals that many products shown to shoppers are actually paid promotions, confusing the shopping experience. The discussion raises questions about trusting Amazon's 'Overall Pick' feature amid rampant ads that obscure genuine recommendations. Brassler also explores the implications of this advertising landscape for consumers and highlights personal strategies to navigate the clutter of ads while shopping.