Keri Swetman

In this insightful discussion, Keri Swetman, a business strategist and Jenna Kutcher's trusted advisor, dives into the evolving world of paid social advertising. She emphasizes the importance of long-term growth strategies over chasing low-cost leads. The conversation covers creative content utilization, the significance of consistent advertising, and the power of evergreen campaigns to nurture leads. Keri also shares her personal experiences with successful Facebook ad tactics and the value of adapting to data-driven insights for sustainable business growth.