The Goal Digger Podcast
871: What’s Actually Working with Paid Social Ads in 2025
Apr 21, 2025
In this insightful discussion, Keri Swetman, a business strategist and Jenna Kutcher's trusted advisor, dives into the evolving world of paid social advertising. She emphasizes the importance of long-term growth strategies over chasing low-cost leads. The conversation covers creative content utilization, the significance of consistent advertising, and the power of evergreen campaigns to nurture leads. Keri also shares her personal experiences with successful Facebook ad tactics and the value of adapting to data-driven insights for sustainable business growth.
50:55
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Utilizing Pinterest effectively can significantly extend content's lifespan and traffic potential, making it a vital tool for creators in 2025.
- Adapting to evolving paid advertising strategies through consistent testing and targeted approaches is essential for maximizing ROI and audience engagement.
Deep dives
Leveraging Pinterest for Longevity
Pinterest serves as a powerful visual search engine that helps creators maximize the longevity of their existing content. Unlike other social media platforms where posts quickly disappear, content on Pinterest has the potential to generate traffic for months or even years. The upcoming Pinterest Power Up Bootcamp offers a structured approach for those looking to optimize their Pinterest strategy, focusing on enhancing profiles, understanding audience searches, and creating impactful pins. This bootcamp aims to arm creators and small business owners with actionable insights, ensuring that their content continues to work for them while they focus on other aspects of their business.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
