Kent Yoshimura

Kent Yoshimura, Co-Founder & CEO of Neurogum, reveals how he turned TikTok into a powerhouse for his brand, driving over $100 million in revenue. He shares insights on a data-driven content strategy that emphasizes genuine creator partnerships. The discussion also dives into maintaining strong employee retention through effective hiring practices and the pivotal role of mental endurance in entrepreneurship. Kent details the challenges of retail expansion and the impact of their viral marketing tactics, making for an inspiring conversation on innovation and growth.

Kent Yoshimura, co-founder and CEO of Neuro, shares his journey in creating a health and wellness brand focused on energy and mental clarity. He discusses practical strategies for incorporating small lifestyle changes that promote balance and improve productivity. Kent dives into the challenges faced in the wellness industry, including the importance of scientific validation for products. He also addresses safe caffeine consumption during pregnancy and offers valuable advice for aspiring entrepreneurs about maintaining work-life balance while prioritizing self-care.