Sad to Savage Improving Your Energy & Focus With Creating A Balanced Lifestyle ft. Neurogum Co-Founder Kent Yoshimura
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Apr 8, 2024 Kent Yoshimura, co-founder and CEO of Neuro, shares his journey in creating a health and wellness brand focused on energy and mental clarity. He discusses practical strategies for incorporating small lifestyle changes that promote balance and improve productivity. Kent dives into the challenges faced in the wellness industry, including the importance of scientific validation for products. He also addresses safe caffeine consumption during pregnancy and offers valuable advice for aspiring entrepreneurs about maintaining work-life balance while prioritizing self-care.
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Origin Story Sparked By A Hospital Visit
- Kent and Ryan bonded over athletics and stayed connected after college when Ryan suffered a snowboarding injury that left him paralyzed from the waist down.
- Kent gave Ryan nootropic supplements instead of stimulants, sparking the idea for Neuro's portable gum and mint format.
Growing Pains During Early Retail Launchs
- Early scale brought unexpected operational crises like frivolous lawsuits and a polar vortex threatening a CVS launch shipment.
- Kent recalls finding one truck that made it out of Chicago and saved their initial retail rollout.
Validation Comes From Users, Not Just Sales
- Validation came from diverse users, from a 94-year-old customer to influencers like Joe Rogan, showing wide product fit.
- Those messages and shout-outs provided emotional validation beyond revenue metrics.