Ken Schwaber, project management expert and Scrum co-founder, discusses maximizing value in project management. Topics include product management importance, avoiding unnecessary features, evidence-based decision-making, and customer involvement. Emphasizes saying 'no' to low-value items and being ruthless in backlog management to maximize return on investment.

Ken Schwaber, an expert in Scrum and agile methodologies, discusses the challenging journey of implementing Scrum in product development. Topics include the importance of engineering excellence, iterative improvement, and balancing technical skills with effective product management.

Ken Schwaber, co-creator of Scrum, discusses how Scrum is meant to drive organizational change and not just be implemented as a process. The podcast explores common misconceptions about Scrum, emphasizing the importance of integrating technology with business practices. Challenges of implementing Scrum are highlighted, including the need for real change and not just maintaining old habits.